About
The coach behind BYLF.
Joseph Lurus is a NASM Certified Personal Trainer, Corrective Exercise Specialist and Certified Nutrition Coach, a former physical therapy tech, and the owner of Beyond Your Limits Fitness in Homer, Alaska.
My story
From setback to calling.
I grew up playing organized sports. They taught me discipline, work ethic, teamwork, and communication, and they showed me early how much training and good health shape everything else, including my mental health and overall well-being.
Then a major injury on the job in the plumbing industry forced me to stop and rethink my direction. Rebuilding my own body through that process is where I found my real passion: training and helping other people get stronger.
I earned my NASM Certified Personal Trainer credential and went to work as a physical therapy tech for a local company. That experience deepened my understanding of how the body moves and of corrective exercise technique, and it shapes how I coach every client today. I've also coached nutrition since 2018, and I'm a Certified Nutrition Coach.
Now I get to do what I love: help people become healthy and functionally strong, and give them the tools to live the life they want.
Credentials & background
Qualified. Experienced. Local.
NASM CPT
Certified Personal Trainer through the National Academy of Sports Medicine.
NASM CES
Corrective Exercise Specialist through the National Academy of Sports Medicine, focused on movement quality, mobility, and muscle balance.
Former PT tech
Hands-on experience as a physical therapy tech, with a focus on movement and corrective exercise technique.
Lifelong athlete
A background in organized sports and the discipline that comes with it.
Homer, Alaska
Training clients in a private Homer studio, and online anywhere.
CERTIFIED NUTRITION COACH
Coaching nutrition since 2018: macros, food quality and simple meal plans that fit your life.
Coaching philosophy
How I coach.
01
Consistency
Progress comes from showing up, week after week. We build a routine that fits your life, so you can actually keep it.
02
Form first
Every rep is coached. Clean, confident technique comes first, and then we add weight.
03
Long-term strength
The goal isn’t a 30-day sprint. It’s strength you keep for years, and the confidence to use it.
The studio
Where the work happens.
Private studio in Homer. Max 2 people per session.
Training in Homer, Alaska · on the shores of Kachemak Bay
Let’s train together.
Book a free consult and let’s talk about your goals, your schedule, and the best way to get you there.